Inspiration

272 Arize Element L1000 LED fixtures are being gifted to OSU’s horticulture program to help bring light to a future greenhouse on campus. The greenhouse aims to be operational in 2021.

CLEVELAND—GE Current, a Daintree company has…

 Lavazza may be a global brand known for its amazing coffee products, but at its core it remains a family business. Originally established in 1895, Lavazza has grown into one of the largest coffee retailers in the world, and multiple…

When Best Western wanted to upgrade its outdoor signage to reflect its rebranding, it decided to reach out to Verbax Lighting Solutions for help. Matteo Cavallari, the Managing Director at Verbax, brought in Cees Steenkuyl at GE Current, a…

Petrol station environments present a unique set of challenges to sign makers. They tend to require bright, vivid signage that’s illuminated at all hours of the day and night. They also often stand apart from other buildings and commerce, exposed…

A business’s signage is an integral part of its marketing and brand identity. Whether you are beckoning customers to visit a store for the first time, rebranding your company as part of a renewed marketing effort, or maintaining a consistent…

Attributing a financial value to brand equity and reputation can often feel like art rather than science, based on an opaque combination of proprietary analytics, extensive economic calculations and a healthy dose of “expert” opinion. However,…

Global warming is the biggest environmental challenge the world has ever faced. Caused by an increase in greenhouse gas emissions from industry and agriculture, global warming has brought about a rise in sea levels, changes in food production and…